Scoreloop

Scoreloop is one of the world’s largest mobile social gaming platforms, enabling game developers to add rich functionality to their games across Android, iOS and other emerging mobile platforms. We worked closely with Scoreloop on a brand refresh which included messaging and positioning from which we created a comprehensive marketing plan. We focused heavily on targeting mobile game developers through a range of initiatives that included site sponsorship of Pocketgamer.biz as well as PR outreach and developing a brand new website for Scoreloop. All this activity helped to place Scoreloop in an excellent position to be acquired by RIM in June 2011.